In today’s digital-first economy, small and mid-sized businesses (SMBs) are under more pressure than ever to stay agile, efficient, and secure. In response, many are making a strategic shift — moving away from traditional OEM vendors and embracing independent IT solutions providers like Candid8.
Over the past year, this trend has gained serious momentum, especially across the United States. Let’s explore why this switch is happening, what the latest research says, and how Candid8 is helping SMBs stay ahead in 2025.
The Big Shift: From Vendors to Value Partners
Gone are the days when SMBs would settle for one-size-fits-all hardware and overpriced support from OEM vendors. In 2025, businesses want speed, flexibility, multi-vendor support, and most importantly — a technology partner who understands their unique goals.
Key Market Shifts (2024–2025)
| Trend | What It Means for SMBs |
| Decline in OEM/VAR share | OEM vendors’ market share dropped to 42% |
| Rise in consultative IT partnerships | 59% of partners now offer strategic advice |
| AI & cloud adoption by SMBs | 88% adopted AI tools with MSP support |
| Cybersecurity outsourcing | SMBs turn to managed service providers |
Source: Sage, Pax8, Analysys Mason, ChannelPro Network
Why SMBs Are Choosing Companies Like Candid8
Here are the top reasons why more and more businesses are choosing independent IT solutions providers like Candid8:
1. Flexibility with Multi-Vendor Solutions
Unlike traditional vendors tied to a single brand, Candid8 offers a vendor-neutral approach. This means you get access to best-in-class solutions across multiple brands — no compromises.
2. Smarter, Cost-Effective Procurement
Tired of high licensing fees and long procurement cycles? So are most SMBs. Candid8 provides faster sourcing and better pricing, with tailored packages that fit your business.
72% of SMBs reported cost savings after switching to independent IT providers.
3. Personalized IT Strategy & Support
Big brands don’t have time for small businesses. But Candid8 does. We take a consultative approach, helping you plan for growth, integrate new tech, and solve IT problems before they impact operations.
4. AI, Cloud & Cybersecurity Expertise
With the surge in AI tools and hybrid cloud environments, businesses need more than just products — they need partners. Candid8 specializes in AI integration, cloud transformation, and cybersecurity compliance.
Real-World Results: Before & After Candid8
| Key Metric | Before (OEM Vendor) | After (Candid8) |
| Hardware Procurement Time | 10–15 business days | 2–4 business days |
| Avg. Software Cost per Seat | $300+ | $180–$220 |
| Support Response Time | 24–72 hours | Under 4 hours |
| Strategic Consulting | Limited | Included |
| Vendor Lock-in Risk | High | None (multi-vendor) |
What the Experts Are Saying
- “The share of SMB IT budgets going to traditional VARs is declining, while MSPs and consultative partners are growing fast.” – Analysys Mason, 2025
- “88% of SMBs adopted AI tools, and 58% use managed providers for AI support.” – Pax8 AI SMB Report, 2024
- “59% of North American channel partners now position themselves as strategic advisors.” – Sage Global Partner Survey, 2024
U.S. SMBs Are Leading the Way
In the U.S. market specifically, SMBs are aggressively embracing consultative IT partnerships:
- 73% of SMBs now prioritize digital agility over vendor loyalty
- 64% cite support and integration help as their main reason for choosing IT partners over OEMs
- Cybersecurity, AI tools, and hybrid cloud are the top three areas outsourced to IT solutions providers
What Makes Candid8 the Right Choice
Candid8 isn’t just an IT provider — we’re your technology growth partner. Here’s what we bring to the table:
Multi-vendor access to best-in-class hardware and software
Personalized procurement, support, and strategy
Expertise in AI, cybersecurity, and cloud modernization
Affordable solutions designed for growing businesses
Final Thoughts: Make the Smart Switch
The way SMBs approach IT is changing. They want value, speed, and strategic input — not outdated licensing models and limited support.
That’s why companies across America are switching to independent IT solutions providers like Candid8.
Smarter tech.
Faster support.
Freedom to grow.
Ready to Transform Your IT? Let’s Talk.
Candid8 is here to help you build an IT foundation that grows with your business — securely, efficiently, and affordably.
👉 Visit candid8.us to get started today.